Tangible or Non-Digital Design can be a way to describe those projects which can be seen and touched in the
real world versus the digital one. The digital world might be considered a different area of reality that our minds can escape to, but our physical selves is forced to stay in the real world with the products of tangible design such as textiles, signage, furniture and printed publications.
Merriam Webster defines tangible as “capable of being perceived especially by the sense of touch”. Although you can pickup your phone or your Ipad and obviously touch it, the screen is merely a grid of lights blinking at lightening fast speed. By comparison such tactile examples as a wooden sign, event Tshirt or a 4cp brochure can all be touched, saved and even revisited.
Although some schools of thought call this type of design “traditional design” or “traditional media” because of its long history. It is a core belief at Creative Presence Design Works that whatever you choose to call it, tangible design has a place in our world in the foreseeable future. We are equally certain that the role of all design has been transitioning over the last two decades.
- Business Cards & Stationary
- Printed Publications
- Signage & Banners
- Printed Brochures & Flyers
- Printed Presentation Materials
- Newspaper & Magazine Advertising
- Direct Mail Packages
Check out more of our work displayed in our Digital Portfolio.