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Your Are Here: MORE INFO>Choosing Site Objectives

Whether you are a non-profit, government agency, corporate giant, or even a small business, you must decide what you hope your web presence will actually achieve. This step alone will help you to preserve your budget and decide which features are essential and which ones can be crossed off the list. Below is a sample list of the most common objectives a website might set out to achieve.

To present a favorable, technologically current, image of your company or organization over the web

To provide information about the company, its products and services to clients or members

To provide information about the company, its products and services to suppliers, vendors or distributors

To improve customer service and enhance customer communication

To gather information about qualified customers for subsequent marketing

Disseminate job availability information/recruit new employees

Disseminate company/investor information

Keep current and potential customers/investors informed about company news

Advocate a cause or position

To sell products, services, or other items over the
web (E-Commerce)

To reduce operating costs by providing business functions over the web

To provide relevant information or educate the public at large

To experiment and test market demand

Entertain users to keep them coming back to the site

Realistic site objectives ultimately result in more concrete results. If you would like to be the next Amazon.com we would love to help you, because we too love to dream the big dreams. However, selling products on the internet is about much more than watching the money roll in. Ecommerce potentially includes supply line decisions, inventory monitoring, and dozens of other serious systems which must work in concert with your web presence from launch. These systems are not something that you can improvise later.

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	WEB DEV RESOURCES
	Planning & Strategy: An Overview
	Choosing a Domain Name
	Website Objectives
	Target Audience
	Choosing a Color Palette
	Hosting
	Interface & Navigation
	Your Personal Vision
	Maintenance

	MISC. RESOURCES
	What is 508 Compliance?
	Big Business Links
	Brochure Pointers
	Digital Photos...Use Them!
	The Outsourcing Dilemma
	"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success." -- —Stephen A. Brennan, Basketball Coach Without goals, and plans to reach them, you are like a ship that has set sail with no destination. —Fitzhugh Dodson Set your goals high, and don't stop till you get there. —Bo Jackson It must be borne in mind that the tragedy of life does not lie in not reaching your goal. The tragedy of life lies in having no goal to reach. —Benjamin E. Mays American educator, clergyman, 1895-1984 The road leading to a goal does not separate you from the destination; it is essentially a part of it. —Charles de Lint Celtic folk musician and story teller, b.1951 "Don't be content with average because average is just as close to the bottom as it is to the top." —Danielle Ballentine "Training is what you are doing while your opponent is sleeping in." —Brian Owen