Industry Presence is an area that is directly linked to your competition and what is happening in your industry as a whole. Who are your peers? How do you compare to other companies or non-profits like you?
Campaigns designed to elevate your business or non-profit as a leader within your area of expertise would be considered industry presence. Whenever you are competing for target audience interest whether it be at an expo or conference or in a trade publication, it is important that your image goes beyond one among many. Differentiating yourself is the key to success.
A Cohesive Identity is the Cornerstone of a Strong Industry Presence
There are many methods and techniques for establishing a strong presence and reputation within your industry. If you are interested in becoming more of an industry leader or influencer Creative Presence can help. Consider rebranding and developing a stronger, more cohesive identity that visually dominates your field. Content marketing via a blog, email newsletter, white papers, e-books or webinars can be a very effective way of sharing your expertise, gaining trust and building a strong reputation.
Reinventing or creating your industry presence takes innovative thinking and strategic planning. Consult Creative Presence to bring market analysis and creative approaches together to move your business forward as a market leader or your non-profit towards further community awareness.
Creative Presence would love the opportunity to help you make smart decisions about your Industry Presence. Give us a chance to discuss the possibilities.
“Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.”
—Abigail Adams, second first lady of the United States
A stronger industry presence can also be driven by testimonials and active feedback from your customers on websites like Yelp, Angie’s List and Google Reviews. Further expanding your industry network through targeted activity on Linked in is also one option.
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