Even if you are a nature lover who prefers to spend their time outdoors or a Ludite who shuns the rise of technology, it is likely that you are aware of the world’s online activities. It is pretty difficult to live on the planet earth and not know that the internet is thriving.
The internet, the current digital universe present in all corners of society, has become a “part of everyday life across diverse parts of the society” Pew Research reports. Even the senior citizen community, which statistically lagged behind the rest of America, shows 58% are internet active. People are online, daily, in our society as a whole. 64% of Adult American’s own a cell phone with access to the internet right in their pocket 24/7.
Digital Presence Now Essential to Success
As a business or a non-profit, these realities require that you present yourself in as many places as possible. You must be present, alongside your competition, wherever your customers are looking for your businesses and services. With digital access so readily available and from so many different devices it is also important that your digital presence, how you appear anywhere in the digital world, be readily accessible no matter what the size of the screen. Do you have a regularly updated website? Are you on social media? Do you provide useful information to your clients via email? Can people find you via Google search?
The number of choices and options can be overwhelming to the small business owner or non-profit coordinator. In all cases you must consider your customers first. Your customers and those who support you, are your target audience. What do they need? What do they want? These are the first questions to ask when trying to make Digital Presence decisions.
Creative Presence would love the opportunity to help you make smart decisions about your Digital Presence. Give us a chance to discuss the possibilities.
“There was a time when people felt the internet was another world, but now people realise it’s a tool that we use in this world.”
—Tim Berners-Lee, English computer scientist, best known as the inventor of the World Wide Web
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Favorite Quotes on the Internet and Our Digital World:
We are in the throes of a transition where every publication has to think of their digital strategy.
—Bill Gates, American business magnate, philanthropist, investor, and computer programmer
Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities. —Mike Davidson, former VP of Design at Twitter
We are all now connected by the Internet, like neurons in a giant brain. —Stephen Hawking
As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.
—Geoff Mulgan, Chief Executive of the National Endowment for Science Technology and the Arts and university professor
Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser. —Roy H. Williams, best selling author and marketing consultant