6 Ways to Know Your Audience Better: Walk In Their Shoes. See Through Their Eyes.

Empathy: Knowing Your Target Audience

The more you understand about your audience, the better prepared you are to try to communicate with them. The answer is empathy. That’s right. If you offer a wine connoisseur a certificate for budget beer they might just sneer at you. If you offer a vegan a plate of BBQ Ribs they just might throw up or launch into a …

Serving up Social Media Cocktails and no Hangovers at Creative Presence Design Works.

Social Media Cocktail Anyone? Drink Up.

Who dishes at the water cooler anymore? Now it is a global conversation on any subject and it happens on social media. Today. Tomorrow. Everyday. Businesses, big or small can (and should) join these conversations by joining the neverending party on social media. Let’s get real. We don’t recommend you show up and chug an entire bottle of 2 million dollar cognac! Establishing …

Google+ Journey Feature

4 Things I Learned on the road with Google+

You may have heard of Google+. [Pause. Crickets can be heard in the theater.] During the summer of 2015 my daughter and I took a roadtrip from the east coast to Mt. Rushmore. We decided to candidly share our adventure with friends and family via Google+. I have to admit that although I had a personal profile like millions of …

You Tube for NonProfits

YouTube Donor Cards Now Available for NonProfits

In early 2016 YouTube announced they had expanded their Non-Profit program with the arrival of Donor Cards for nonprofits. This allows visitors to easily give to their favorite 501(c)3 charity directly through the video platform. By clicking on the Donor Card, which can now appear within the video screen, anyone can quickly and easily give to their favorite causes. Only IRS-validated 501c3 non-profits can take …