Christmas Ads Triumph with Drama

Drama & High Caliber Talent Wins Our Attention

Part 5 in a Special 5-Part Series: Mini-movies pack a memorable Christmas punch. Dramatic productions written by Academy Award caliber talent can find itself written up in Vogue, GQ and walk away with a Clio Award as Burberry found out in 2016. A-list actors pack an even great punch for viewers and can be mesmerizing even if we know how the …

Irresistable Cuteness Scores in the UK at Christmas Banner

Irresistable Cuteness Touches the Holiday Heart

  Part 4 in a Special 5-Part Series: Mini-movies pack a memorable Christmas punch. Is cuteness irresistible? It would seem that most of us are not unsusceptible to the spinning of a yarn chock full of adorable. I suppose even if it is not your normal cup of tea, is there any better time to let your defenses down than the …

UK Christmas Ads Pack a Punch _ Grocery Game Banner

Grocers Share Joyful Tales & Reach Deepest Consumer Feelings

  Part 3 in a Special 5-Part Series: Mini-movies pack a memorable Christmas punch. Those in the grocery game are attempting to appeal to the masses with their depiction of positive seasonal experiences. Some use Willy Wonka style fantastical imagery and others stick with real-life contributions from audiences. In all cases high production values really seems to payoff amidst short narratives …

UK Christmas Ads Pack A Punch Banner _ John Lewis

John Lewis Sets a High Bar at Christmas

  Part 2 in a Special 5-Part Series: Mini-movies pack a memorable Christmas punch. The John Lewis Christmas ads were the first to open my eyes to this slice of seasonal UK entertainment and continue to win audiences year after year. 2017 marks the tenth year for what has become a highly anticipated debut by citizens across the UK and beyond. …

Christmas Shorts Bring Tears and Profits Banner

Christmas Videos: Are Tears Boosting Profits?

Special 5-Part Series: Mini-movies pack a memorable Christmas punch. Christmas mini-movies pull at our heartstrings. In the deluge of American advertising, it sometimes is hard to absorb a lot of the overwhelming amount of media that crosses my desk. With that said, there are some special annual commercials across the Atlantic that arguably stir as many emotions and are as eagerly …

6 Ways to Know Your Audience Better: Walk In Their Shoes. See Through Their Eyes.

Empathy: Knowing Your Target Audience

The more you understand about your audience, the better prepared you are to try to communicate with them. The answer is empathy. That’s right. If you offer a wine connoisseur a certificate for budget beer they might just sneer at you. If you offer a vegan a plate of BBQ Ribs they just might throw up or launch into a …

Google Resizer Capture of the Creative Presence website

Here’s Looking at You…or Are They?

UPDATED JULY 23, 2017. Two hundred and fifty million Americans are calling, texting, playing games, watching videos, obsessing over social media and perusing the internet on their smartphone. That’s roughly 77% of the 326 million of us wandering around building our businesses, feeding our families, balancing our budgets and residing in the land of the free and home of the …

Serving up Social Media Cocktails and no Hangovers at Creative Presence Design Works.

Social Media Cocktail Anyone? Drink Up.

Who dishes at the water cooler anymore? Now it is a global conversation on any subject and it happens on social media. Today. Tomorrow. Everyday. Businesses, big or small can (and should) join these conversations by joining the neverending party on social media. Let’s get real. We don’t recommend you show up and chug an entire bottle of 2 million dollar cognac! Establishing …

Donor Card Infographic for Non-Profits

Donor Card Infographic- The YouTube Advantages

YouTube’s Donor Cards for Non-Profits offer distinct advantages. These advantages apply to both Non-Profits and Donors alike. Check out the Donor Card Infographic below to learn more about why your registered 501c3 non-profit could definitely be reaching a wider donor audience using donor cards. For further information on YouTube’s new Donor cards check out our recent article, “YouTube Donor Cards Now Available for …